How we pick deals
Most things marked as a deal aren't worth your time. The job here is to throw those away and post what's left.
Where deals come from
We watch two places. The first is the UK deal-hunting community: when a lot of bargain hunters vote an Amazon deal up in a short time, that's a strong sign the price is unusual, because those people are hard to impress. The second is Amazon's own deals page, which we go through several times a day looking for popular products with a proper reduction.
What a deal has to pass
- It's on Amazon UK and live. We read the Amazon page at the moment we post. If the deal has gone, or the page doesn't show what we expected, it isn't posted.
- The reduction is real. We compare the deal price with the earlier price Amazon itself shows. A token few per cent off doesn't make the cut.
- Buyers rate it. We only post products with a solid record with customers on Amazon. A huge discount on something nobody likes is not a bargain.
- It's something people actually want. Known brands and proven best-sellers come first. We skip anything that looks unsafe, counterfeit-prone or just odd.
What we don't do
We don't test products ourselves and we don't pretend to. The short write-up on each listing is our own summary of what the thing is and why it caught our eye, based on the product's Amazon listing and the deal on the day. We don't take payment to feature a product, and nobody gets to buy a place on the page.
Why there are no prices here
Amazon prices change by the hour and deals end without notice. Rather than show you a number that might already be wrong, every listing has a button that takes you to the product on Amazon, where the price you see is the price you pay. Our posts on X carry the price at the moment of posting, with the time, for the same reason.
How the site is paid for
The links to Amazon are affiliate links. If you buy after following one, Amazon pays us a small commission. It costs you nothing extra and doesn't change the price. As an Amazon Associate I earn from qualifying purchases.